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The features and capabilities of of the WeChat Official Account Platform depend on what type of account you register. Your Official Account (OA) is either Chinese or international; service, subscription or enterprise; verified or unverified. Businesses frequently ask us what type of OA to register...

The Father of WeChat, Zhang Xiao Long, caused some excitement when he posted about new WeChat "mini-apps" in his Moments feed yesterday: [caption id="attachment_804" align="aligncenter" width="463"] What are mini-apps? Mini-apps are a type of app that you can immediately use without having to install anything, it...

Tencent just unveiled their new chatbot developer open platform (机器人开放平台) at their Developer Conference in Fuzhou, China today. You can apply for access online at bot.qq.com via the Tencent Open Platform (not the WeChat Open Platform) and download the forty-three page developer documentation in Chinese. Based on the documentation,...

If there are still any doubters out there regarding the generational shift from call centers to chat-based contact centers, take a look at this survey data from analytics firm Dimension Data. Preference for phone-based customer service drops from 90.4% in the oldest age-profile to 12.3%...

[caption id="attachment_715" align="aligncenter" width="1000"] A Bit of Background There are more than ten million Official Accounts on WeChat. Facebook quickly followed up their April release of the Messenger Business Platform with a substantially updated version 1.1. WhatsApp has announced they will finally start supporting businesses officially this...

Grata had the honor of giving a keynote presentation on Global Messaging Trends at the CHat Beijing event April 26th, 2016. The event was well-timed, just two weeks after Facebook's F8 developer conference which kicked off the chatbot hype cycle in Silicon Valley. The full, annotated...

Grata founder Andrew Schorr was interviewed for the latest AnalyseAsia podcast by Bernard Leong. Bernard and Andrew start with Grata's origin story, before digging into WeChat's dominance in China, what it means for both startups and major enterprises, the trials and tribulations of the WeChat...

One of the biggest challenges our clients face, that will ultimately determine how much value they derive from our product, is how successful they can be encouraging conversations with their followers on WeChat. By the time they sign up for Grata, they have already bought into...